Add a comparison table

What the scan checks: it looks inside your main content for at least one real comparison table, which means all four of these:

• a <table> with a <thead> containing <th> header cells,
• headers that name what the column holds. “Tier 1 | Tier 2 | Tier 3” labels the columns’ order, not their content, so a row lifted out of that table carries no fact. Use “Starter plan | Team plan | Scale plan”,
• at least three data rows,
• at least two columns.

Anything smaller reads as a layout table. A table that misses one of these is a warning and the report names which one; no table at all is a fail on content pages.

If your comparison is built out of <div>s, the scan says so instead of just telling you to add a table. A CSS grid looks like a table to a reader and like unlabelled paragraphs to an extractor: the row-and-column relationship only exists in your stylesheet. Rebuild it as a <table>.

Why it matters for AI search visibility

Structured content gets cited more than prose. In one large 2026 analysis, listicles cited at 21.9% versus 16.7% for prose articles, and tables sit in the same high-extraction family for the same reason: predictable structure. Each table row is effectively a fact triple (subject, attribute, value) that embeds cleanly, and the header cells label what each column means so the engine reads the values correctly. When someone asks an AI to compare options in your category, a well-formed comparison table is the single easiest thing for it to lift and attribute to you.

How to fix it

Add a genuine comparison table with a proper header row:

<table>
  <thead>
    <tr>
      <th>Plan</th>
      <th>Price</th>
      <th>Sites</th>
      <th>Scan frequency</th>
    </tr>
  </thead>
  <tbody>
    <tr><td>Starter</td><td>$49/mo</td><td>1</td><td>Weekly</td></tr>
    <tr><td>Growth</td><td>$149/mo</td><td>5</td><td>Daily</td></tr>
    <tr><td>Agency</td><td>$499/mo</td><td>25</td><td>Daily</td></tr>
  </tbody>
</table>

• Use real <th> header cells in a <thead>. A grid of <td>s with no headers gives the engine no column labels, which is why the check downgrades it.
• Make the comparison honest and specific: options down the rows, attributes across the columns, one fact per cell.
• Do not render the table only in JavaScript. Like all content, it must be in the raw HTML (see T2).

Add tables where the content is honestly table-shaped (comparisons, specs, pricing tiers). Do not wrap prose in a table just to game the check.