Analytics

Analytics reports the brand’s own measured results. It does not offer a competitor simulation lens. Competitors remain visible in rankings, using the same completed panel run.

Citation visibility

Four primary cards report citation share for ChatGPT, Perplexity, Gemini, and Claude. Each reflects the majority result from completed replicates. A smaller blended card summarizes all measured engines without hiding engine-level differences.

Site signals appear alongside the citation cards: crawler health, on-site readiness, and AI-influenced revenue when a GA4 property is connected. Revenue does not appear until that integration is explicitly enabled. For the full on-site story — the five-category report, its history, and per-check diffs — open the Readiness tab; Analytics stays focused on what the engines say.

Visibility over time

The timeline plots stored measurements only. Use the engine toggles to compare one or more citation series on the same timeline. New points appear after completed measurements; the chart never fills in missing periods. Eight weekly buckets are required before the platform treats movement as a trend.

Rankings and evidence

Rankings always show visibility, citations, share of voice, average rank, and sentiment, with each tracked brand’s favicon beside its name (a lettered badge stands in when a domain has no reachable icon). Select a row for its per-engine detail. The expandable Evidence cockpit contains prompt-level results, crawler evidence, sentiment, persona visibility, and co-mention data.

Related

• The actions to take next: Action plan.
• External data connections: Connections.