Overview: start here
Overview is the decision-first home: what changed, what matters, your current score, and the next best move. It is where each session begins and ends.
The product runs one loop: measure your visibility, understand why it looks the way it does, act on the best next move, then recheck. In the app that is Overview → Analytics → Actions → recheck. Overview is the guided decision home (what changed, your current score, the next best move); Analytics is the cockpit you open when you need to understand why.
The free public scan is the front door: anyone can get a real Readiness score for a domain with no login, then step into the full loop.
Every screen in the app has a page here, organized around the same six jobs as the Brand sidebar: Overview, Measure, Readiness, Analytics, Actions, and Reports. If you are looking at something in the app and want to know what it means, find it under Features in the left nav.
Overview: start here
Overview is the decision-first home: what changed, what matters, your current score, and the next best move. It is where each session begins and ends.
Measure
Questions is where you control which questions we track, the measurement schedule, run state, and the raw answers we collected.
Readiness
Readiness is whether AI can reach, read, and understand your site: the latest scan, score history, per-check diffs, and on-demand re-scans.
Analytics: understand why
Actions
The Action plan is the prioritized recommendation and recheck loop. Studio and Outreach are implementation help you reach from an action, not primary jobs.
Reports
Reports is client-ready narrative reporting and controlled sharing.
Settings
Brand profile and Connections are where you tell the tool about your brand and plug in your data sources.
Confused by a word?
Every bit of jargon (citation share, OBSERVED, gate, ghost citation, replicate) is defined once in the Glossary.