Keep paragraphs under ~150 words

What the scan checks: it measures every <p> on the page and fails if any paragraph runs over ~150 words. It reports how many are over and the worst offender’s length.

Why it matters for AI search visibility

AI engines do not read your page as one document; they split it into chunks and embed each chunk separately for retrieval. A paragraph longer than a chunk gets cut in the middle, so a single idea ends up spread across two chunks and neither one fully answers the query. Both rank weakly and neither gets cited. Short, self-contained paragraphs (roughly one idea each) embed cleanly, so the whole thought lives in one retrievable unit. This is chunk-aware writing: you are optimizing for the granularity at which the content is actually retrieved.

How to fix it

Split long paragraphs so each covers a single idea:

• Target ~120 to 180 words per section and 150 words or fewer per paragraph. When a paragraph passes 150 words, look for the natural seam (a “but,” a “because,” a shift in topic) and break there.
• One idea per paragraph. If a paragraph makes two points, it should be two paragraphs.
• Use lists and tables for anything enumerable. A wall of text listing five things becomes five clean bullets, each its own chunklet.
• Lead each paragraph with its point, then support it, so the chunk is answer-first.

To find the offenders, look for the longest paragraphs on the page (the scan reports the worst one’s word count) and break them first. This is a fast editorial pass, not a rewrite: you are inserting paragraph breaks and occasionally re-ordering a sentence, not changing what you say.